HubSpot SEO Course | Question And Answers

HubSpot Academy is well-known in the digital marketing landscape and offers many Courses. HubSpot SEO Course is one of them. In this course, you can learn and enhance your skills in Search Engine Optimization. The course is available in a very user-friendly format. The main aspects of this course are Keyword research, on-page optimization, link-building, and analytics.

What you’ll learn

After this course, you can able to better understand how to enhance a website’s visibility on search engines and how to get organic traffic effectively. The course covers all the latest SEO trends and strategies, ensuring that learners stay up to date with the dynamic landscape of search engine algorithms. Hubspot’s SEO course provides an admired perception to boost your digital presence.

Hubspot SEO Course Exam Answers

Correct answers are in bold letters

Question 1: Dr. Dave Driscoll, a very credible and well-respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. when Google assesses the authority of your post and recognizes the link from Dr. Driscoll’s website, which search engine function is at play?

• Crawling
• Ranking
• Discovering
• Indexing

Question 2: True or False? Google accounts for the majority of searches worldwide.

• True
• False

Question 3: Choose all that apply. Which of these factors will affect your SEO Strategy?

• How established your business is online?
• What resources do you have to dedicate to SEO
• How many followers do you have on social media
• What industry you’re in

Question 4: Choose all that apply. Which of these are important KPIs to consider for SEO?

• Organic traffic
• Keyword ranking
• Bounce rate
• Content-Length
• Page load time

Question 5: How do you build discovery and relevance for search engines?

• By increasing the number of backlinks to your pages
• By driving as much traffic as possible to your website
• By creating lots of high-quality content on the topics you want to be known for
• By guest blogging on popular, authoritative sites

Question 6: True or False? Authority directly impacts ranking strength.

• True
• False

Question 7: Choose all that apply. How do you determine the authority of a piece of content?

• The content is optimized for search engines.
• The content is talked about often.
• The content is referred to often.
• The content is cited in other works.

Question 8: Choose all that apply. What does your Backlink profile measure?

• The number of outbound links from your website to other sites.
• The number of inbound links to your website.
• The number of unique domains that link to your website.
• The quality of inbound links to your website.

Question 9: What is the purpose of heading tags?

• To provide a hierarchical structure to a web page.
• To entice readers to click through onto a page.
• To accurately describe a web page’s contents.
• To tell search engine crawlers information about a page.

Question 10: When would it be beneficial to have a different title tag than your heading tag?

• When your heading doesn’t accurately describe the contents of the page.
• When your heading is too long and will get cut off in search engine results.
• When your title is more interesting than your heading.
• Never, the two elements should always be the same.

Question 11: Choose all that apply. Why are internal links important for SEO?

• They help users and search engine crawlers navigate your site.
• They tell search engine crawlers which content should not be indexed.
• They pass link authority from one page to another.
• They allow your pages to appear in search engine results.

Question 12: Which of these is not part of a URL?

• Protocol
• Domain
• Path
• Index

Question 13: True or False? You should use hyphens, underscores, or spaces between the words in your URLs.

• True
• False

Question 14: Why is having duplicate content an issue for SEO?

• It can dilute your ranking potential.
• It confuses users.
• It can negatively affect your authority.
• It isn’t an issue at all.

Question 15: Choose all that apply. Why is it important to have HTTPS for your website?

• It encrypts sensitive data, like passwords and credit card numbers.
• It’s required by Google.
• It increases user’s trust in your website.
• It prevents your site from receiving inadvertent penalties.

Question 16: What is the purpose of a 301 redirect?

• To temporarily redirect users from one URL to another.
• To prevent search engine crawlers from indexing a page.
• To resolve duplicate content issues.
• To permanently redirect users from one URL to another.

Question 17: Choose all that apply. Which of these are ways to increase your site speed?

• Compress images
• Upload images at the exact dimensions they’ll be used
• Add pages to your robot.txt file
• Reduce the number of backlinks to your pages

Question 18: What are the two biggest factors in the mobile user experience of your website?

• Site speed and pop-ups
• Responsive design and backlinks
• Site speed and responsive design
• Image compression and redirects

Question 19: True or False? Don’t use a Page’s URL as your link description.

• True
• False

Question 20: Choose all that apply. Why are meta descriptions important?

• They increase click-through rates and visits from organic search.
• They increase visits from social media.
• They increase the authority of a web page.
• They give people the right information at the right time.

Question 21: Which of these teams is not involved in the creation of a sitemap?

• Marketing
• Development
• Sales
• Legal
• IT

Question 22: True or False? The further away a page is from the homepage, the worse it is for that page’s SEO.

• True
• False

Question 23: Choose all that apply. When should you submit your sitemap to Google and other search engines?

• When you first publish your website
• When you publish a new web page
• When you make a significant change to your site structure
• When you redesign your website

Question 24: The different types of keywords are:

• Fathead, chunky middle, body keywords
• Head terms, chunky middle, topic keywords
• Head terms, body keywords, long-tail keywords
• Body keywords, chunky middles, long-tail keywords

Question 25: True or False? You should emulate the top-ranking content for your target keyword but offer unique value.

• True
• False

Question 26: Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick-and-mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

• Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis.
• Implementing structured data on the website; Optimizing the load time of the website; Guest blogging for other relevant, authoritative websites.
• Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; setting up a Google My Business profile.

Question 27: Which of these is an example of a long-tail keyword?

• Glasses
• Do I need glasses
• Women’s eyeglasses
• What does my glasses prescription mean

Question 29: What is a pillar Page?

• A structural strategy to organize the information architecture of your website.
• A page such as your home page which links out to a large number of other pages on your site.
• A way to organize a site’s content pages using a cleaner and more deliberate site architecture.
• A website page that covers a specific topic in-depth and is linked to a cluster of related content.

Question 30: Google measures how interesting other people think your content is through______.

• Links
• Backlinks
• Social shares
• Page views

Question 31: True or false? Google doesn’t care about the quantity of backlinks, only the quantity.

• True
• False

Question 32: What kind of content is most likely to be organically linked to?

• Informational content
• Promotional content
• Clickable content
• All content is equally likely to be linked to.

Question 33: How many links does it take to rank high in search results?

• The same number of links that other pages on your site have
• More links than your highest-ranking page has
• The same number of links that the results ranking on page one have
• None of the above

Question 34: True or False? All link-building tactics require building a relationship in order to work.

• True
• False

Question 35: When building a relationship with the goal of receiving backlinks, what is the first thing you should do?

• Request a link from them
• Deliver value to them
• Pitch an idea for a piece they can write
• Tell them how important you are

Question 36: Choose all that apply. What are the most important things to do when replying to press request alerts?

• Respond quickly
• Include an image or video
• Give the journalist exactly the information they want
• Make sure they know how authoritative your site is

Question 37: True or false? Backlinks build authority.

• True
• False

Question 38: What are rich results?

• Google’s response to a user’s search query.
• Visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web page.
• A standardized format for providing information about a page classifying the page content.
• A markup language.

Question 39: Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

• Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.
• Implement a topic cluster content strategy to create blog posts and a pillar page on the topic of stationery.
• Submit their sitemap to Google Search Console and resolve any duplicate content issues and crawling errors.

Question 40: What kind of company would benefit from the site links rich snippet?

• All companies can benefit from site links and rich snippets.
• A Company with a large website, recognizable brand, and high search traffic.
• A company with a smaller, highly targeted website.
• A company that has an e-commerce store that sells products online.

Question 41: True or False? Structured data is a markup language.

• True
• False

Question 42: When should you decide to work with a developer to implement structured data on a page?

• When there are multiple schema markups that you want to implement on a single page.
• When you are unable to use a plugin to add structured data to your website.
• You should always work with a developer to implement structured data.
• When there are a large number of required or recommended properties in a markup.

Question 43: What tool can you use to test for errors in structured data markup?

• Google’s Structured Data Testing Tool
• Google’s Rich Results Test
• Google’s PageSpeed Insights
• Both A & B

Question 44: Why is over-optimizing bad?

• You Can’t collect any impactful data to inform your next steps.
• Google will be confused and unable to crawl your site.
• You won’t be able to update a page after a certain number of changes.
• It will trigger a penalty in Google.

Question 45: If you track nothing else for SEO, make sure you track ______.

• Organic traffic
• Clickthrough rate
• Conversion rate
• Impressions

Question 46: True or False? No matter what SEO tool you use, the metrics will be exactly the same.

• True
• False

Question 47: True or False? Domain authority is a ranking factor in Google’s algorithms.

• True
• False

Question 48: Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. in order to track progress toward their goal, which metric should Chris track?

• Organic traffic, position, impressions, backlinks
• Organic traffic, clickthrough rate, bounce rate, sales
• Organic traffic, bounce rate, time spent on page

Question 49: Why would you want to run a competitive analysis of keywords?

• To figure out what keywords your web pages are currently ranking for
• To determine whether you should be targeting a long tail keyword or a head term
• To ensure the keywords you’re targeting are aligned with your audience
• You shouldn’t run a competitive analysis of keywords.

Question 50: What is the recommended format for implementing schema markup?

• Google Tag Manager
• HTML
• JSON-LD
• None of the above

Question 51: What kind of heading tag should you use for subtitles on a page?

• H1
• H2
• H3
• B or C

Question 52: How long should your page’s title tag be?

• Under 60 Characters
• Under 120 Characters
• Over 60 Characters
• As long as possible

Question 53: Which of these is a strategy to determine the internal linking structure of a website?

• Pyramids
• Schema
• Canonicalization
• Topic clusters

Question 54: Choose all that apply. Which of these tactics will help improve your website’s internal linking?

• Add a related posts section to your blog.
• Audit your robot. txt file.
• create more blog posts and web pages.
• Create a pillar page and topic cluster.

Question 55: Which of these is an example of a top-level domain?

• www.
• .org
• https://
• All of the above

Question 56: True or False? It is a best practice to make your URLs as long and descriptive as possible.

• True
• False

Question 57: Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

• Perform an SEO audit of the firm’s website to determine if there are any crawl errors or content gaps.
• Set a SMART goal and establish KPIs to track if her SEO efforts are successful.
• Outline a content calendar for the quarter, including target keywords with high search volume.

Question 58: When performing keyword research, how can you determine which Keywords you should create content for?

• Define topics that your business to be known for, then find long-tail keywords within that topic area.
• Perform a competitor analysis to see what keywords your competitors are ranking for.
• Identify keywords that have the highest amount of search volume, then create as much content as you can on them.
• A & B

Question 59: True or False? When you make a change to a page, Google immediately crawls it.

• True
• False

Question 60: True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.

• True
• False